OTT Release Dates: Tollywood Producers And Their Guidelines:- The Tollywood producers have been selling off the OTT rights for massive prices and the digital platforms have been demanding an early streaming date. Going with the deals, the producers of the recent biggies signed films for digital release in just three weeks of the theatrical run. This has reduced the footfall to the theatres badly which is a bad sign. After facing criticism, the producers met several times but the meetings were not positive. The producers met for the third time today.
All the producers came to a decision not to release their films on OTT before 50 days from the theatrical release date. This would be a wise move and these guidelines will be implemented from July 1st as per the update. Some of the producers are in plans to arrange a press conference and inform the same to the media. Several films in Tollywood have been hitting the OTT platforms in three weeks which is not a great sign. The ticket prices issue in Telangana too turned out to be a barrier for the theatrical run of the films as the audience are not ready to watch medium budget films in theatres.